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1. #NIK COLLECTION ANALOG EFEX PRO GOOGLE FREE DOWNLOAD FOR WINDOWS#
2. #NIK COLLECTION ANALOG EFEX PRO GOOGLE FREE SOFTWARE#

#NIK COLLECTION ANALOG EFEX PRO GOOGLE FREE SOFTWARE#

So, in less than 3 short years Google has taken one of the most powerful imaging software suites and "sealed its fate" when all they had to do was purchase the single "Snapseed" app and leave the rest of the company viable for professional imagers. There were, and continues to be, no significant updates at all they were getting $149 and making some type of profit or at least paying the engineers. While they did develop "Analog Efex Pro", improvements on all the other apps all but ceased.

Google dropped that to $149 immediately (just because they could). Prior to the acquisition the whole Nik professional imaging suite was a bargain for any serious professional retailing for just around $500. In 2012 Google bought Nik for one sole (consumer) product, Snapseed, in an (unsuccessful) attempt to lure Facebook users to Google+. The technology was (is) so good that if Nik decided to launch a stand alone imaging editing app Adobe would have had some serious competition. Their U point technology (at the time and still) was revolutionary allowing unprecedented enhancement control. Their product(s) were designed by professional photographers for professional photographers. I along with many imaging professionals have been using Nik since they partnered a decade (+) ago with Nikon.

#NIK COLLECTION ANALOG EFEX PRO GOOGLE FREE DOWNLOAD FOR WINDOWS#

The collection is now completely free for download for Windows and Mac users.Here's why this is not as good news as it seems:

So is this motive of Google altruistic, or is it that there was not much profitability with the Nik collection as the company expected? Users are even concerned that the company won’t be coming out with newer updates to the collection, as it now assumes less priority. The Nik Collection includes seven desktop plug-ins: Analog Efex Pro, that helps add a more vintage look to your images Color Efex Pro, for retouching and color correction Silver Efex Pro, for boosting black-and-white pictures Viveza, for considering the parameters such as saturation, brightness, contrast, and hue HDR Efex Pro, for tweaking the high-dynamic-range editing Sharpener Pro for sharpening the images and bringing out the details and Dfine for reducing the noise while preserving the details. The various plugins in the collection can be run as standalone products, but the tech giant suggests using them as an integrated part of an existing image editing program, such as the popular Adobe’s PhotoShop. There are around seven desktop plugins that can help with an array of photo editing capabilities that allow users to add filters to images along with retouching and creative effects, image sharpening, and the ability to make adjustments to the color of images. With that acquisition, it became clear that Google has plans to use the technology on Google+, especially when the then Senior Vice President-Social for Google Vic Gundotra made the announcement on Google+. After the sale, the cost of the photo-editing plug-ins was cut down from $500 to $150. In the year 2012, the Mountain View, California company acquired Nik Software. Nik is the German company behind popular mobile editing app Snapseed and a range of plugins for Adobe Photoshop and Lightroom.

Henceforth, the collection is not just free for anyone to download at any time but the company has also promised complete refund to every user who has already purchased the collection from the beginning of this year. In a surprise move, the company’s Nik Collection of apps, comprising even desktop plug-ins is now completely free, a $150 discount from the collection’s normal price and just for a limited amount of time.